TermeMilano QC 2013 9 abril 2013
The event ALLE TERME SPA EVENT for VONDOM was held in the FuoriSalone program during the big design week in Milan. The building of an old tram station Liberty style surrounded by ancient Roman walls next to Porta Romana was transformed into the Vondom universe.
The Design, art, relaxation and well-being flowed creating a sense of surrounding atmosphere.
The guests entered the interior of Terme Milan through an illuminated path equipped with Vondom furniture, with the goal of engaging the audience in a magical atmosphere from the first moment. By accessing the interior, the guests were presented with a welcome pack which included, among other things, a swimsuit to enjoy the exterior hot springs.
Different indoor and outdoor environments were used as scenarios in a variety of activities.
Following the reception, attendees were able to access the jazz room through a hallway that connected the two environments. In this tour you could enjoy an area of “Live Casting ” of treatments and cosmetics products of the Shiseido brand, taste a glass of cava from the wine cellars of Vicente Gandía, enjoying listening to live Jazz music , or attend the press conference attended by Ora-Ïto, Ross Lovegrove and Fabio Novembre.
One of the highlights of the evening occurred when attendees were invited to immerse themselves in the different baths and to surround themselves with the exclusive collections of the brand.
Next, the guests went into the garden outside that welcomed the pools framed between the roman walls. In this gated area, are exhibited the different pieces of well-known designers of international reputation that have been created for Vondom. All the pieces were lit and there were two areas of color: blue Lighting for the new collections next to the swimming pool, and a reddish-orange tone for the existing collections, which were located under the arches of the old wall and in the rest of the area.
On the 50 feet long wall, adjacent to the great wall were projected videos of innovations and the lifestyle of Vondom.
From the outside access is gained to the multipurpose room that is acclimated with furniture equipped with technology DMX (Digital Multiplex), an electronic protocol used in lighting technology for the management and control of lighting equipment. The secret of this protocol was that it allowed to create a surrounding ambience playing with the synchronization of the music and the colors – lightings. In addition, this space accommodates the performance of the Flemish company Saudade.
The DMX system allowed that furniture will illuminate and change color to the beat of the music.
Exhibition design and art direction