In 2009, the studio assumed the Art Direction of the manufacturing company of outdoor furniture Vondom.
As responsible of the image and visual codes of the brand, we develop functional communication of a specific message. Graphic and photographic narration, shape and color, perception, the concept board and the atmosphere, photography, optics and lighting are all concepts that are handled in the artistic direction to develop and enhance this message.
The direction of the brand image brings us closer to the world of fashion.
In the case of Vondom they approach to the world of fashion in all its approaches, both in graphic communications and the creative direction of photography, where the product has been treated as a complement to define a style, a lifestyle.
The defined brand values: quality, elegance, art, technology, durability, dynamism, calmness, comfort, contemporaneity and sophistication are considered a criteria guide in every aesthetic and strategic decision taken so the brand follows the accurate way.
Because a project is a journey…
The communication strategy defined and implemented is supported by various actions such as new catalogs designs, exhibition stands, events and other actions of diffusion. With the aim of expanding market and achieving a collaborative environment for maximum affinity with the brand.
To do this, the teams involved are directed, both of artistic design and production design, as their associates in all communicated activities included for the dissemination of the brand.
The company is attached to advice on concept and style of photography and video, encompassing styling, models, props, location, products, and everything involved in visual communication.
Showrooms, exhibition stands and events
The concept, choice and communication of these activities are tools to directly transmit the DNA of the brand. Stands at international design trade fairs, VIP spaces in relevant events in the world of fashion and sport, exhibitions and parties in the most emblematic places in cities such as Milan and Valencia.
Design of the catalogue, choice of content, newsletters, advertising in various media, press releases and the image that is projected in social networks are essential parts that should be take care under the same criteria.
Silvia M. Martínez
CEO / José Albiñana
Marketing Manager / Michelle Poon
Product Manager / Óscar Vera
Hair and make up