2016 Client | Plastiken
Plastiken produces plastic houseware and outdoor products. Through their commitment to design and innovation, they offer a wide range of solutions for storage and organisation, as well as houseware and gardening products.
One of the purposes of their image renovation has been to bring their products closer to the user in an appealing, empathic way.
The pictures feature a distinctly human approach with the aim of showing how Plastiken products help to make life easier in all kinds of everyday situations.
The new Plastiken catalogue gives each one of the brand’s product a special prominence. Aiming sales managers, sales agents and retailers, the publication has a close, tidy look that appeals the final user.
The new website displays the same appearance of the products catalogue, dominated by the range of colours of the Plastiken products. It has been designed also following the concepts of familiarity and coherence.
Its clear, immediate layout introduces a search engine divided by categories and collections.
Ramón Esteve Estudio
Isabel Rincón de Arellano