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The Salone del Mobile de Milano opens a new season for outdoor furniture brands. A new stage with a different look that has been running under the art direction of Ramón Esteve Estudio since 2009.
From the stand’s design to the print material and video art. Everything that is necessary to create an experience with its own name: the Vondom Experience.
In this stand there are elements with very different shapes and sizes together, playing with duality to organise the space and its content: black and white, solid and airy, cold and warm. The solid walls of whitened wood are the background, while in contrast some black linear prisms subtly mark off the perimeter and frame the new products. Like a Mondrian’s picture where a surrounding element draws some graphic lines in an irregular grid and contains some transparent membranes of fluorescent and smoked colours over a play of moving gradients.
The design that we present in this Milano 2016 edition for the firm Vondom is based on a play of graphic grids, colour gradients and effects of transparent lenses with a colour hue. This plastic concept is used in all the communication materials integrated in the Vondom Experience: “Hello Summer” Vondom CD, Vondom News publication for iSaloni 2016, the projection of the movies “Vondom Experience” and “Vondom Contract Soul”, etc.