HIGHKER. Premium Ceramic Porcelanosa

Highker is the new Premium brand of the Porcelanosa group. It offers exclusive large format floor tiles designed to generate surfaces with optical continuity and spatial amplitude, giving great prominence to the materiality of the place where it is applied through four different finishes: cement, stone, natural wood or polished.

Ramón Esteve has developed an image for the brand based on the characteristics of the pieces. In order to do so, he has generated a global concept that emphasizes the product’s homogeneity and continuity, while giving special importance to its materiality. He has also designed the logo and the inspirational catalogue for prescribers, as well as the stand for the Cersaie fair where Porcelanosa held the official presentation of the brand.

Art Direction

In addition to the layout and art direction of the catalogue that displays the variety of HighKer products, Ramón Esteve has directed the production of video and photo for all the brand marketing, both online and offline.

For this purpose, he has designed different inspirational settings where the material is presented as the main element, playing with the combination of colors and finishes. Enigmatic spaces surrounded by the material, resulting in a warm atmosphere where you can appreciate the quality and multiple possibilities of the product in use.

  • Dirección artística

    Ramón Esteve Estudio

  • Diseño gráfico

    Ramón Esteve Estudio

  • Colaboradores

    Irene Usero

  • Edita


  • Impresión

    Abacus Gráfica

  • Fotografía & Audiovisual

    Alfonso Calza