Villareal 2016 900 m2

A 900m2 exhibition room designed for L’Antic Colonial at the Porcelanosa International Exhibition 2016 is organised in different zones that display the wide range of materials and complements of the brand. A 170m2 area is set aside for reproducing a dwelling using these materials: the Premium House.

A sequence of boxes of different sizes that are attached and moved across. The boxes open to one side and close to the opposite side in order to show or hide their content. These different boxes slide on each other while being however internally connected. The different uses inside are visually independent but there is still a continuity between them.

The lower boxes host the more private uses of the dwelling, such as the bedroom, the dressing room and the bathroom, while the higher ones host the more public uses, such as the living room, the dining room and the kitchen.


Each prismatic space is defined by a monochrome range of colours and an exclusive combination of materials. A lengthwise promenade through the different spaces starts in the darker tones and gradually goes to brighter tones. Fine wood, natural stone and mosaics of wood, stone or metal are the material elements that are combined in different proportions to define each space.


An indirect linear light covers the vertical surfaces, highlighting the qualities of the materials, and it is combined with spotlights that emphasise some particular elements. A backlit background with an image of a forest in autumn surrounds the set and provides a natural context for the dwelling.


Woods Stones & Laminate Exhibition

A sequence of door frames in different sizes makes a sculptural promenade. Each door frame displays a series of materials that gradually goes from the lighter to the darker tones. The promenade is backgrounded by a wall with the image of a forest in autumn.

Bathroom Collections Exhibition 

This space is defined by some walls that are moved and oriented orthogonally in such a way that they form a labyrinthine tour where the bathroom collections are on display. The walls, covered with stone, wood and mirror, are the background that frame each composition. The tour is divided in three areas made of different materials. The stone on the horizontal surfaces has been treated in a different way than the stone on the vertical surfaces. While the one on the horizontal surfaces has been polished, the one on the vertical surfaces has been honed.

  • Design

    Ramón Esteve

  • Collaborators

    Silvia Martínez
    Isabel Meyer
    Nacho Poveda

  • Manufacture

    L’Antic Colonial

  • Photography and Video

    Alfonso Calza