Milán (Italia) 2016 300 m2
Creating timeless atmospheres that also project surprising spaces. This is the Premium Collection’s big challenge. A new concept –focused on experimentation- that includes the highest-quality products, specially chosen for the stand in Eurocucina 2016. These products are highlighted in the Kitchen Collection catalogue of Porcelanosa, also designed by Ramón Esteve.
Over a 300m2 space with a square-shaped plan, we have built a great illuminated canopy that overhangs the set and marks off the boundaries of the exhibition. Al the set is displayed under this huge illuminated box. The canopy is composed of a Krion truss of vertical backlit slats that are rotated about its axis, generating a visual effect that changes depending on the point of view.
To break up the space
The room is divided in nine areas, distinguishable by their colour bodies. Four large boxes, placed at the four corners where kitchens are displayed, show a play of colours and reflections. The ceiling of these showrooms are covered with mirror, thus duplicating the perception of the space.